Next-Level Outreach: Mastering Lookalike Audiences on Instagram & Facebook

Boost your reach with targeted social media ads—join our webinar.

29/10/2025
10:00 am MT (Phoenix)
10:00 am PT | 12:00 pm CT | 1:00 pm ET

Social media is central to your diocese’s communication strategy — but are you truly maximizing your reach? In this webinar, we’ll show you how to go beyond simply “boosting” posts and start leveraging Lookalike Audiences on Instagram and Facebook to connect with the right people, in the right places, at the right time.

Learn how to strategically use ad dollars to target key demographics in specific geolocations — expanding your reach, increasing engagement, and doing it all at a modest cost. If your diocese is looking to make a bigger impact with social media, this is the training you’ve been waiting for!

Webinar: Email Newsletter Lookalike Audiences

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Key Takeaways

  • Lookalike Audiences 101: How to use Meta’s tools to find new people who resemble your best supporters, followers, or donors.
  • Campaigns That Convert: Building ads that combine great visuals, compelling copy, and clear calls-to-action for measurable engagement.
  • Smart Setup, Simple Tools: Using Meta Business Suite, Ads Manager, and the Facebook Pixel to target effectively — no advanced tech skills required.
  • Budgeting for Impact: Running small test campaigns (even under $100) that deliver big reach and clear results.
  • Expanding Your Mission: Using ethical, interest-based targeting to reach new audiences beyond your parish or diocesan walls.

Meet the Presenters

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Matt S. Smith, MBA

Matt Smith is the creative force behind smithHOUSE, a Phoenix-based creative agency that focuses on the intersection of business, design, and technology. <a href="/about-matt-smith/" title="MTV Where are they now">About Matt Smith</a>.

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Liam Kowalczyk

Liam brings a strategic and experimental approach to marketing at Smith House, blending creativity with data-driven insight. With a background in public relations, nonprofit communications, and media production, he specializes in digital campaigns, paid social, and email marketing that connect audiences with purpose.

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Faith Bublitz

Faith Bublitz is the connector between creativity and execution at Smith House, ensuring ideas move seamlessly from concept to completion. With a background in design and project management, she brings clarity, structure, and collaboration to every project she leads.